Click here to discuss your marketing goals and challenges with Al Leong.
Al Leong is an award-winning IT and blockchain strategy and marketing executive, CEO, board director and advisor with 31 years’ experience, including 7 years in the blockchain industry.
Al is formerly Head of Global Marketing (de facto CMO) at a Softbank portfolio company focused on blockchain Web3 application development and staking, managing a small team of 15 staff and contractors and a $2.5 MM marketing budget. He previously served as CMO and Partner for Amazix (a top-ranked blockchain marketing agency worldwide for 2021) with clients that include Bancor, Casper Labs, Eidoo, pNetwork, PolkaCity (Polkadot), Aikon, WalletEngine/Verso, FRAX, and ThreeFold to name a few). Al grew the agency from 25 to 60+ staff and contractors and grew agency billings 5x within 1 year.
He was also Marketing Advisor to NULS.io (a blockchain development platform), CertiK (blockchain code security, validation, and assurance), and Wealth Square SAS (a wealth management platform for crypto). Al is also a Senior Partner at AION Advisors, a strategy think-tank in Toronto, and CMO of OTC Trade (over-the-counter P2P crypto trading platform) in the USA. He is a Board Director at the BC Borstal Association (a non-profit for treating and rehabilitating trauma for criminal offenders).
Previously, he was an advisor for 8 blockchain firms worldwide. He was formerly the Chief Marketing Officer for BitCover, and VP of Business Development for an NYC-based fintech start-up where he raised USD 35 MM in an ICO. Al was a global Consulting Team Leader for Siemens in Toronto and consulted for IDC/IDG Canada, Disney, Fox Home Entertainment, and the BC Government. Between 2000 and 2004, he was CEO at Integeris Marketing in San Francisco, delivering results for technology, health, and life sciences clients in the US, Canada, and the Middle East.
In the 1990s, Al launched products worldwide, and produced events, tradeshows, and conferences for Adobe, Apple, Buena Vista Pictures, 3Com, Digital, IBM, Motorola, HP, Disney, Sony, Sun, Xerox, and the US Department of Defense. Al started at Ogilvy on a USD 40 million Microsoft account in Seattle. Al has served as a Board Director for the American Marketing Association (BC and Toronto chapters), Vancouver Crime Stoppers, AIDS Vancouver, BC Borstal Association, Burnaby Hospice Society, and Vancity Savings ($27 Billion AUM). Al has won 7 awards in the past 4 years for client work. He also previously was part of teams that won awards for events and tradeshows at SMG and also won national recognition for PR work for Levi Strauss and Continental PIR.
Al holds an MBA in Global Management from the University of Toronto, a Certificate in Managing Complex Product Development Projects from M.I.T. Sloan, and a Bachelor of Commerce in Marketing from the University of British Columbia.
Often times poor marketing decisions are made because of politics, setting the wrong goals or having the wrong success metrics. Stay focused on the bottom-line results. That focus will guide your marketing strategy and keep your team focused.
Our team consists of strong leaders that are focused on helping your business grow.
Award-winning marketing and strategy executive with 30 years experience with Fortune 500 brands and SMEs. Board Director for BC Borstal Association, former Board Director for the American Marketing Association (BC and Toronto chapters), AIDS Vancouver, Metro Vancouver Crime Stoppers, Burnaby Hospice Society, Vancity Savings (CAD 27 billion AUM)
Daniel Araya is a consultant and advisor with a special interest in technological innovation, public policy, and learning. He is a Sharing Cities Policy Fellow and a contributor to Forbes, The Brookings Institution, Futurism, and Singularity Hub.
Bill Downie has held Managing Partner and Creative Director positions at Publicis and Saatchi & Saatchi, as well as senior-level creative roles at DDB and Cossette. He won numerous awards for, most notably, the BC Securities Commission. He has extensive branding experience that includes tech upstarts, education, real estate, government, sports, not-for-profit, food & beverage, and medical services clients.
Marcin is Harvard Business School educated executive based in Luxembourg, with Fortune 500 leadership, marketing, strategy, sales, operations and CRM experience.
Bharat from New Delhi, India is an experienced Art Director with over 16 years of experience in Print and Digital advertising. He has worked on many prestigious brands like IBM, BD, American Express Bank, Canon, Blackberry, KFC, Kyocera, Discovery channel and many other international and regional clients.
Max Hirtz is a Vancouver-based graphic designer specializing in print design and page layout, with a background in publishing, journalism, and web design. His past work includes designs for Rhenus Logistics, Logitech, The Philadelphia Education Fund, Vancouver Magazine, Australian Ethical, Procurify and more.
Ashutosh has over eight years of experience as Creative Developer in advertising industry. Over the years, he has worked with many clients across categories - from small businesses to fortune 500 companies like American Express, Cisco, HP and many more.
Luis is a Native Digital and Performance Marketer with 5 years of hands-on experience; Master of Information Management from NOVA IMS. Ranging From Individuals and NGOs to Start-Ups and Fortune 500 companies, he has successfully honored my compromise of providing high-quality deliverables and help my clients achieve their business goals.
Bennett O’Brien is a copywriting expert with over 7 years of experience. He has written for over 650 companies including Nasdaq, The Richest, and more. Throughout his career, Bennett has worked on a wide range of blockchain, FinTech, finance, and cryptocurrency-related projects. He has a passion for finance and technology.
Sonu is from New Delhi, India is an expert Influencer Marketing Manager with over 10 years of experience in software QA and blockchain marketing. She has worked with many well known brands like TCS, Microsoft, Indeed.com, ExxonMobil and many other international and regional clients.
Since past 6 years Vinod has been working with various Blockchain startups and helped them take off their project by formulating exceptional influencer marketing strategies and delivered successful campaigns.
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