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Al Leong is an award-winning IT and blockchain strategy and marketing executive with 32 years of experience, including 8 years in the blockchain industry. Al is a CMO and advisor for several blockchain firms and currently serves as the fractional CMO of Lendr.fi (Real World Assets Tokenization). Previously, he was the Head of Global Marketing/CMO at a Softbank portfolio unicorn, which raised $110 million at a near $1 billion valuation, focusing on blockchain Web3 application development and staking.

Al served as CMO and Partner for AmaZix, a leading blockchain marketing agency, where he managed clients such as Bancor, Casper Labs, and PolkaCity (Polkadot). He grew the agency from 25 to 60+ staff and contractors, increasing agency billings 5x within one year and managing over 40 clients. He has been ranked #4 in “Top 60 Fintech Influencers in 2024” and #12 in “Top 60 Web3 Blogs in 2024” by FeedSpot Influencers Database, reaching an audience of approximately 35 million. Additionally, he was a marketing advisor to Token2049 and CertiK.

Instrumental in raising $31 million USD for a blockchain startup, Al also worked on World Mobile Chain’s community management at AmaZix, leading to a $40 million USD raise. He often collaborates with a FINRA-licensed dealer-broker in capital raises, having raised over $7 billion USD since 2007, and with blockchain influencer Michael Terpin, who co-founded BitAngels and MarketWire.

Al has advised over 15 blockchain firms worldwide, served as CMO for BitCover, and was VP of Business Development for an NYC-based fintech startup. He was a global Consulting Team Leader for Siemens in Toronto and consulted for IDC/IDG Canada, Disney, Fox Home Entertainment, and the BC Government. Between 2000 and 2004, he was CEO at Integeris Marketing in San Francisco, delivering results for clients in technology, health, and life sciences across the US, Canada, and the Middle East.

In the 1990s, Al launched products and campaigns globally, produced events, tradeshows, and conferences for Fortune 100 tech companies. For Adobe, he launched PostScript 3 in the US and UK, including a notable event at the NYC Hudson Theatre. For Apple, he was involved in the launches of MacOS 8 and Powerbooks, and managed the WWDC Conference for five years. For Microsoft, while working at Ogilvy on a $40 million account, he handled direct response business, including seminars and print advertising for WinNT SDK, FoxPro, SQL Server, and Microsoft’s Developer seminar business. He was part of the team for the global “e-Business” campaign launch for IBM and the HDTV platform launch for Sony Professional Equipment at NAB. Al also worked with Buena Vista Pictures, 3Com, Digital, IBM, Motorola, HP, Disney, Sony, Sun, Xerox, and the US Department of Defense.

Al has served as a board director for several organizations, including the American Marketing Association (BC and Toronto chapters), Vancouver Crime Stoppers, AIDS Vancouver, BC Borstal Association, Burnaby Hospice Society, and Vancity Savings ($27 billion AUM). He has won six awards in the past six years for client work and was part of award-winning teams for events and tradeshows at SMG and PR work for Levi Strauss and Continental PIR.

Al holds an MBA in Global Management from the University of Toronto, a Certificate in Managing Complex Product Development Projects from MIT Sloan, and a Bachelor of Commerce in Marketing from the University of British Columbia.