To win in the long game, build a powerful 
high-performance team that is innovative,
driven, collaborative and ethical.

– Al Leong (2021)

Al Leong

Click here to discuss your marketing goals and challenges with Al Leong.

AL LEONG

Chief Marketing Officer, CEO, Advisor, Board Director

Al Leong is an award-winning IT and blockchain strategy and marketing executive, CEO, board director, and advisor with 32 years of experience, including 8 years in the blockchain industry.

Al was formerly Head of Global Marketing/CMO at a Softbank portfolio “unicorn,” focused on blockchain Web3 application development and staking. He previously served as CMO and Partner for Amazix (a leading blockchain marketing agency with clients that include Bancor, Casper Labs, PolkaCity (Polkadot). Al grew the agency from 25 to 60+ staff and contractors and grew agency billings 5x within 1 year, managing 40+ clients.

He was also Marketing Advisor to NULS.io (a blockchain development platform), CertiK (blockchain code security, validation, and assurance), and Wealth Square SAS (a wealth management platform for crypto). Al is also a former CMO of OTC Trade (over-the-counter P2P crypto trading platform) in the USA.

Previously, he was an advisor for 15+ blockchain firms worldwide. He was also formerly the Chief Marketing Officer for BitCover, and VP of Business Development for an NYC-based fintech start-up where he raised USD 35 MM in an ICO. Al was a global Consulting Team Leader for Siemens in Toronto and consulted for IDC/IDG Canada, Disney, Fox Home Entertainment, and the BC Government. Between 2000 and 2004, he was CEO at Integeris Marketing in San Francisco, delivering results for technology, health, and life sciences clients in the US, Canada, and the Middle East.

In the 1990s, Al launched products worldwide, and produced events, tradeshows, and conferences for Adobe, Apple, Buena Vista Pictures, 3Com, Digital, IBM, Motorola, HP, Disney, Sony, Sun, Xerox, and the US Department of Defense. Al started at Ogilvy on a USD 40 million Microsoft account in Seattle. Al has served as a Board Director for the American Marketing Association (BC and Toronto chapters), Vancouver Crime Stoppers, AIDS Vancouver, BC Borstal Association, Burnaby Hospice Society, and Vancity Savings ($27 Billion AUM). Al has won 7 awards in the past 4 years for client work.  He also previously was part of teams that won awards for events and tradeshows at SMG and also won national recognition for PR work for Levi Strauss and Continental PIR.

He serves as a Board Advisor for yieldWerx Semiconductor, Ripemetrics, D3 Engineering, and Paladin Capital Partners, and a Board Advisor for AI2030.

Al holds an MBA in Global Management from the University of Toronto, a Certificate in Managing Complex Product Development Projects from M.I.T. Sloan, and a Bachelor of Commerce in Marketing from the University of British Columbia.

 

Often times poor marketing decisions are made because of politics, setting the wrong goals or having the wrong success metrics. Stay focused on the bottom-line results. That focus will guide your marketing strategy and keep your team focused.

Al Leong, TGE Marketing & Advisory

OUR TEAM

Our team consists of strong leaders that are focused on helping your business grow.

Al Leong Team

AL LEONG

FOUNDER, PRINCIPAL

Award-winning marketing and strategy executive with 30 years experience with Fortune 500 brands and SMEs. Board Director for BC Borstal Association, former Board Director for the American Marketing Association (BC and Toronto chapters), AIDS Vancouver, Metro Vancouver Crime Stoppers, Burnaby Hospice Society, Vancity Savings (CAD 27 billion AUM)

Al Leong Team

DR. DANIEL ARAYA

PRACTICE LEADER

Daniel Araya is a consultant and advisor with a special interest in technological innovation, public policy, and learning. He is a Sharing Cities Policy Fellow and a contributor to Forbes, The Brookings Institution, Futurism, and Singularity Hub.

Al Leong Team

BILL DOWNIE

CHIEF CREATIVE OFFICER,
BRAND STRATEGIST

Bill Downie has held Managing Partner and Creative Director positions at Publicis and Saatchi & Saatchi, as well as senior-level creative roles at DDB and Cossette. He won numerous awards for, most notably, the BC Securities Commission. He has extensive branding experience that includes tech upstarts, education, real estate, government, sports, not-for-profit, food & beverage, and medical services clients.

Al Leong Team

MARCIN JASINSKI

VP STRATEGY

Marcin is Harvard Business School educated executive based in Luxembourg, with Fortune 500 leadership, marketing, strategy, sales, operations and CRM experience.

Al Leong Team

BHARAT GOTHWAL

CREATIVE DIRECTOR

Bharat from New Delhi, India is an experienced Art Director with over 16 years of experience in Print and Digital advertising. He has worked on many prestigious brands like IBM, BD, American Express Bank, Canon, Blackberry, KFC, Kyocera, Discovery channel and many other international and regional clients.

Al Leong Team

MAX HIRTZ

LEAD DESIGNER

Max Hirtz is a Vancouver-based graphic designer specializing in print design and page layout, with a background in publishing, journalism, and web design. His past work includes designs for Rhenus Logistics, Logitech, The Philadelphia Education Fund, Vancouver Magazine, Australian Ethical, Procurify and more.

Al Leong Team

ASHUTOSH SINGH

LEAD DEVELOPER

Ashutosh has over eight years of experience as Creative Developer in advertising industry. Over the years, he has worked with many clients across categories - from small businesses to fortune 500 companies like American Express, Cisco, HP and many more.

Al Leong Team

LUÍS CASTRO

HEAD OF PERFORMANCE & GROWTH MARKETING

Luis is a Native Digital and Performance Marketer with 5 years of hands-on experience; Master of Information Management from NOVA IMS. Ranging From Individuals and NGOs to Start-Ups and Fortune 500 companies, he has successfully honored my compromise of providing high-quality deliverables and help my clients achieve their business goals.

Al Leong Team

KENNETH JAMES BEREY

COMMUNITY MANAGEMENT LEADER

Kenneth James Berey, CEO and Founder of ConnectWeb3, is a leader in the blockchain and web integration sector. He contributes as a Business Mentor at AVio and Lead Web3 Adviser for SurgeCoin, specializing in fundraising, community growth, and strategic marketing. His leadership at Blockchain Network Philippines introduced the first BPO Custodial company for blockchain projects, underlining his commitment to community development and strategic innovation in the blockchain realm.

Al Leong Team

BENNETT O'BRIEN

SENIOR COPYWRITER

Bennett O’Brien is a copywriting expert with over 7 years of experience. He has written for over 650 companies including Nasdaq, The Richest, and more. Throughout his career, Bennett has worked on a wide range of blockchain, FinTech, finance, and cryptocurrency-related projects. He has a passion for finance and technology.

Al Leong Team

SONU SINGH

INFLUENCER OUTREACH SPECIALIST

Sonu is from New Delhi, India is an expert Influencer Marketing Manager with over 10 years of experience in software QA and blockchain marketing. She has worked with many well known brands like TCS, Microsoft, Indeed.com, ExxonMobil and many other international and regional clients.

Al Leong Team

VINOD SAHU

INFLUENCER OUTREACH SPECIALIST

Since past 6 years Vinod has been working with various Blockchain startups and helped them take off their project by formulating exceptional influencer marketing strategies and delivered successful campaigns.

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