To win in the long game, build a powerful 
high-performance team that’s innovative,
driven, collaborative and ethical.

– Al Leong (2021)

Al Leong

Click here to discuss your marketing goals and challenges with Al Leong.

AL LEONG

Chief Marketing Officer, CEO, Advisor, Board Director

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Al Leong is a marketing and strategy executive with 32+ years of experience helping companies sharpen positioning, build trust, and create real commercial momentum across blockchain, fintech, AI, SaaS, and enterprise technology.  He is the founder of TGE Marketing & Advisory, where he works with founders, CEOs, and leadership teams on strategic advisory, fractional CMO and CEO support, go-to-market strategy, investor narrative, brand positioning, executive communications, and growth planning. His work is grounded in both rigor and execution — helping companies cut through noise, clarify their story, and move with more precision in complex or fast-changing markets.  Previously, Al served as Head of Global Marketing at InfStones, a SoftBank-backed Web3 infrastructure company, where he helped drive roughly $20 million in revenue and supported a $110 million raise. He was also CMO and Partner at AmaZix, where he helped grow one of the sector’s best-known blockchain marketing firms from 25 to 60+ people and scale revenue 5x in one year.  Earlier in his career, Al worked on major launches, campaigns, conferences, and strategic marketing programs for organizations including Apple, Adobe, IBM, Microsoft, Motorola, HP, Disney, Sony, the BC Government, and the U.S. Department of Defense. That mix of enterprise discipline and emerging-market adaptability still shapes how he works today: clear thinking, strong positioning, commercial focus, and execution that has to hold up in the real world.  Al holds an MBA from the University of Toronto, a certificate from MIT Sloan, and a BCom from the University of British Columbia. He has been recognized by Feedspot for fintech and Web3 influence and received the Excellence in Marketing Leadership & Innovation Award from the FUELD Conference in 2025.

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Often times poor marketing decisions are made because of politics, setting the wrong goals or having the wrong success metrics. Stay focused on the bottom-line results. That focus will guide your marketing strategy and keep your team focused.

Al Leong, TGE Marketing & Advisory

OUR TEAM

Our team consists of strong leaders that are focused on helping your business grow.

Al Leong Team

AL LEONG

FOUNDER, PRINCIPAL

Award-winning marketing and strategy executive with 30 years experience with Fortune 500 brands and SMEs. Board Director for BC Borstal Association, former Board Director for the American Marketing Association (BC and Toronto chapters), AIDS Vancouver, Metro Vancouver Crime Stoppers, Burnaby Hospice Society, Vancity Savings (CAD 27 billion AUM)

Al Leong Team

DR. DANIEL ARAYA

PRACTICE LEADER

Daniel Araya is a consultant and advisor with a special interest in technological innovation, public policy, and learning. He is a Sharing Cities Policy Fellow and a contributor to Forbes, The Brookings Institution, Futurism, and Singularity Hub.

Al Leong Team

BILL DOWNIE

CHIEF CREATIVE OFFICER,
BRAND STRATEGIST

Bill Downie has held Managing Partner and Creative Director positions at Publicis and Saatchi & Saatchi, as well as senior-level creative roles at DDB and Cossette. He won numerous awards for, most notably, the BC Securities Commission. He has extensive branding experience that includes tech upstarts, education, real estate, government, sports, not-for-profit, food & beverage, and medical services clients.

Al Leong Team

SAMEET KANADE

CFO, ADVISORY LEADER

Sameet Kanade brings more than two decades of financial expertise. His previous roles include co-founding and running a multi-location analytical testing lab network in Canada and US. Prior to that he worked in investment banking within the research and equity financing departments. He has been involved several start-ups within the technology and healthcare sectors in North America. He holds an MBA in Finance & Strategy from the University of Toronto's Rotman School of Management and is a Chartered Accountant (India).

Al Leong Team

MARCIN JASINSKI

VP STRATEGY

Marcin is Harvard Business School educated executive based in Luxembourg, with Fortune 500 leadership, marketing, strategy, sales, operations and CRM experience.

Al Leong Team

BHARAT GOTHWAL

CREATIVE DIRECTOR

Bharat from New Delhi, India is an experienced Art Director with over 16 years of experience in Print and Digital advertising. He has worked on many prestigious brands like IBM, BD, American Express Bank, Canon, Blackberry, KFC, Kyocera, Discovery channel and many other international and regional clients.

Al Leong Team

MAX HIRTZ

LEAD DESIGNER

Max Hirtz is a Vancouver-based graphic designer specializing in print design and page layout, with a background in publishing, journalism, and web design. His past work includes designs for Rhenus Logistics, Logitech, The Philadelphia Education Fund, Vancouver Magazine, Australian Ethical, Procurify and more.

Al Leong Team

ASHUTOSH SINGH

LEAD DEVELOPER

Ashutosh has over eight years of experience as Creative Developer in advertising industry. Over the years, he has worked with many clients across categories - from small businesses to fortune 500 companies like American Express, Cisco, HP and many more.

Al Leong Team

LUÍS CASTRO

HEAD OF PERFORMANCE & GROWTH MARKETING

Luis is a Native Digital and Performance Marketer with 5 years of hands-on experience; Master of Information Management from NOVA IMS. Ranging From Individuals and NGOs to Start-Ups and Fortune 500 companies, he has successfully honored my compromise of providing high-quality deliverables and help my clients achieve their business goals.

Al Leong Team

KENNETH JAMES BEREY

COMMUNITY MANAGEMENT LEADER

Kenneth James Berey, CEO and Founder of ConnectWeb3, is a leader in the blockchain and web integration sector. He contributes as a Business Mentor at AVio and Lead Web3 Adviser for SurgeCoin, specializing in fundraising, community growth, and strategic marketing. His leadership at Blockchain Network Philippines introduced the first BPO Custodial company for blockchain projects, underlining his commitment to community development and strategic innovation in the blockchain realm.

Al Leong Team

BENNETT O'BRIEN

SENIOR COPYWRITER

Bennett O’Brien is a copywriting expert with over 7 years of experience. He has written for over 650 companies including Nasdaq, The Richest, and more. Throughout his career, Bennett has worked on a wide range of blockchain, FinTech, finance, and cryptocurrency-related projects. He has a passion for finance and technology.

Al Leong Team

SONU SINGH

INFLUENCER OUTREACH SPECIALIST

Sonu is from New Delhi, India is an expert Influencer Marketing Manager with over 10 years of experience in software QA and blockchain marketing. She has worked with many well known brands like TCS, Microsoft, Indeed.com, ExxonMobil and many other international and regional clients.

Al Leong Team

VINOD SAHU

INFLUENCER OUTREACH SPECIALIST

Since past 6 years Vinod has been working with various Blockchain startups and helped them take off their project by formulating exceptional influencer marketing strategies and delivered successful campaigns.

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