Al Leong works where most marketers won’t: complex, fast-moving markets where the story is unclear, the stakes are high, and hype-driven strategy gets punished. He operates as an embedded fractional CMO for founders and CEOs in blockchain, fintech, AI, and enterprise technology — bringing the positioning clarity and execution discipline that turns fundraising and growth from guesswork into traction.
The results are specific. At SoftBank-backed InfStones, he converted $700K in spend into $20M in revenue — 2,757% ROI — while supporting a $110M raise and a ~$1B valuation narrative. At AmaZix, he scaled billings 5x in twelve months running a 65-person global team. At QRC Group, he built a $7.4M international pipeline in six months, closing clients including EMAAR, developer of the Burj Khalifa and Dubai Mall.
That precision comes from a foundation most Web3 and fintech marketers simply don’t have. Al started at Ogilvy & Mather on a $40M Microsoft account, then spent years leading launches for Apple, Adobe, IBM, Disney, Sony, and the U.S. Department of Defense. He knows what rigorous marketing looks like — and how to bring it to markets where the playbook doesn’t yet exist.
He has spent the last 35 years watching technology cycles reward the disciplined and punish the distracted. AI is no different — except the window to adapt is shorter. His current writing challenges the assumption that an AI feature is a moat, that tactics equal strategy, and that discoverability works the way it did three years ago. That thinking is published through Deer Isle Group and his own channels, and has been covered in CoinDesk, Yahoo Finance, and The Globe and Mail.
He currently serves as Board Director and Audit Committee Member at RIWI Corp. (TSX.V: RIWI), with former advisory roles at RipeMetrics, D3 Embedded, yieldWerx Semiconductor, and AI MindSystems.
MBA, University of Toronto (Rotman) · MIT Sloan · BCom, UBC · FUELD Excellence in Marketing Leadership Award, 2025 · EN Times Global 100 Business Leaders, 2026
Set the wrong goal and you will hit it perfectly. That is how most marketing budgets get wasted.”
— Al Leong (2026)
Our team consists of strong leaders that are focused on helping your business grow.
Award-winning marketing and strategy executive with 35+ years experience with Fortune 500 brands and SMEs. Board Director for BC Borstal Association, former Board Director for the American Marketing Association (BC and Toronto chapters), AIDS Vancouver, Metro Vancouver Crime Stoppers, Burnaby Hospice Society, Vancity Savings (CAD 27 billion AUM)
Daniel Araya is a consultant and advisor with a special interest in technological innovation, public policy, and learning. He is a Sharing Cities Policy Fellow and a contributor to Forbes, The Brookings Institution, Futurism, and Singularity Hub.
Bill Downie has held Managing Partner and Creative Director positions at Publicis and Saatchi & Saatchi, as well as senior-level creative roles at DDB and Cossette. He won numerous awards for, most notably, the BC Securities Commission. He has extensive branding experience that includes tech upstarts, education, real estate, government, sports, not-for-profit, food & beverage, and medical services clients.
Sameet Kanade brings more than two decades of financial expertise. His previous roles include co-founding and running a multi-location analytical testing lab network in Canada and US. Prior to that he worked in investment banking within the research and equity financing departments. He has been involved several start-ups within the technology and healthcare sectors in North America. He holds an MBA in Finance & Strategy from the University of Toronto's Rotman School of Management and is a Chartered Accountant (India).
Marcin is Harvard Business School educated executive based in Luxembourg, with Fortune 500 leadership, marketing, strategy, sales, operations and CRM experience.
Bharat from New Delhi, India is an experienced Art Director with over 16 years of experience in Print and Digital advertising. He has worked on many prestigious brands like IBM, BD, American Express Bank, Canon, Blackberry, KFC, Kyocera, Discovery channel and many other international and regional clients.
Max Hirtz is a Vancouver-based graphic designer specializing in print design and page layout, with a background in publishing, journalism, and web design. His past work includes designs for Rhenus Logistics, Logitech, The Philadelphia Education Fund, Vancouver Magazine, Australian Ethical, Procurify and more.
Ashutosh has over eight years of experience as Creative Developer in advertising industry. Over the years, he has worked with many clients across categories - from small businesses to fortune 500 companies like American Express, Cisco, HP and many more.
Luis is a Native Digital and Performance Marketer with 5 years of hands-on experience; Master of Information Management from NOVA IMS. Ranging From Individuals and NGOs to Start-Ups and Fortune 500 companies, he has successfully honored my compromise of providing high-quality deliverables and help my clients achieve their business goals.
Kenneth James Berey, CEO and Founder of ConnectWeb3, is a leader in the blockchain and web integration sector. He contributes as a Business Mentor at AVio and Lead Web3 Adviser for SurgeCoin, specializing in fundraising, community growth, and strategic marketing. His leadership at Blockchain Network Philippines introduced the first BPO Custodial company for blockchain projects, underlining his commitment to community development and strategic innovation in the blockchain realm.
Bennett O’Brien is a copywriting expert with over 7 years of experience. He has written for over 650 companies including Nasdaq, The Richest, and more. Throughout his career, Bennett has worked on a wide range of blockchain, FinTech, finance, and cryptocurrency-related projects. He has a passion for finance and technology.
Sonu is from New Delhi, India is an expert Influencer Marketing Manager with over 10 years of experience in software QA and blockchain marketing. She has worked with many well known brands like TCS, Microsoft, Indeed.com, ExxonMobil and many other international and regional clients.
Since past 6 years Vinod has been working with various Blockchain startups and helped them take off their project by formulating exceptional influencer marketing strategies and delivered successful campaigns.
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