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# Al Leong

CMO, Board Director, Advisor (Digital Marketing, Strategic Management)

## Sitemaps

- [XML Sitemap](https://www.alleong.ca/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [RIWI Announces Planned Board Transition and Appointment of New Directors](https://www.alleong.ca/blog/riwi-announces-planned-board-transition-and-appointment-of-new-directors/) - Toronto, Ontario--(Newsfile Corp. - April 20, 2026) - RIWI Corp. (TSXV: RIWI) (OTC: RWCRF) (the "Company" or "RIWI"), a market research platform, global trend-tracking and prediction technology firm, today announced a planned transition of its Board of Directors, reflecting the Company's continued evolution and strategic direction. As part of this transition, Annette Cusworth (Chair), Neil
- [CAPITAL NARRATIVE DECAY Why Companies Become Invisible Between Raises](https://www.alleong.ca/blog/capital-narrative-decay-why-companies-become-invisible-between-raises/) - Most organizations treat capital communications as a raise-time activity. The raise closes, the team returns to operations, and outreach stops. Twelve months later the next raise begins — and the company starts the process over from zero. This is capital narrative decay. It is not a bandwidth problem. It is a capital strategy problem. The
- [PRECISION ENGAGEMENT: Why Capital Raising Now Requires a Communication Constellation](https://www.alleong.ca/blog/precision-engagement-why-capital-raising-now-requires-a-communication-constellation/) - As discussed in the earlier pieces (The Hidden Lever In Capital Formation and (AI is the First Diligence Filter) modern capital formation increasingly follows a three-stage signaling process: recognition, validation, and engagement. AI discoverability establishes recognition. Trust infrastructure reinforces validation. Precision engagement is what turns those signals into actual investor alignment. In private capital markets, fundraising is
- [PRECISION TRUST INFRASTRUCTURE: The Hidden Lever in Modern Capital Formation](https://www.alleong.ca/blog/precision-trust-infrastructure-the-hidden-lever-in-modern-capital-formation/) - In capital markets today, trust is widely assumed to be built through one-on-one relationships. PR is recognized as helpful but often treated as secondary. Brand building is frequently viewed as a “retail” activity — relevant for consumer audiences, not institutional capital. Yet the most sophisticated organizations quietly approach this differently. They understand that PR, brand
- [AI IS THE FIRST DILIGENCE FILTER: Before Ever Receiving a Response](https://www.alleong.ca/blog/ai-is-the-first-diligence-filter-before-ever-receiving-a-response/) - It is often assumed that the first real capital evaluation in a transaction happens during a pitch meeting or formal diligence. Increasingly, this is no longer true. Today, many capital providers, investors, advisors, and analysts quietly use AI tools as an early orientation layer — before responses are sent, before decks are opened, and before
- [Al Leong Wins Prestigious Excellence in Marketing Leadership and Innovation Award, 2025.](https://www.alleong.ca/blog/al-leong-wins-prestigious-excellence-in-marketing-leadership-and-innovation-award-2025/) - Al Leong, an award-winning marketing executive, board advisor, and thought leader in blockchain, fintech, and decentralized finance, has been honored with the 2025 Excellence in Marketing Leadership and Innovation Award.
- [A Reminder to CEOs, Leaders, Women, Investors, Innovators, Developers, Advisors, Marketers, Degens, and Misfits: Yes, WE Can… Even on a Monday!](https://www.alleong.ca/blog/a-reminder-to-ceos-leaders-women-investors-innovators-developers-advisors-marketers-degens-and-misfits-yes-we-can-even-on-a-monday/) - The Power of Bold Leadership and Realness 1. Obama & Greta Thunberg: Leaders Who Inspire Action “Yes, WE can.” These words resonate because they call for more than just hope — they demand action. Obama united people with a vision of change; Greta forces us to confront hard truths, especially when the youth are angry. Takeaway
- [What We Can Learn from China’s Gender Imbalance and Its Impact on Leadership and Innovation](https://www.alleong.ca/blog/what-we-can-learn-from-chinas-gender-imbalance-and-its-impact-on-leadership-and-innovation/) - For a country that prides itself on being a global leader in innovation, planning, and strategic foresight, China’s One-Child Policy represents one of the most profound lapses in critical thinking and planning in modern history. This policy, enforced from 1980 to 2015, led to a tragic outcome: the mass slaughtering of millions of female babies
- [AI is Inherently Human: The Evolutionary Leap We Must Take](https://www.alleong.ca/blog/ai-is-inherently-human-the-evolutionary-leap-we-must-take/) - Artificial Intelligence (AI) is often perceived as a purely technological entity — a product of code, algorithms, and machines. However, at its core, AI is profoundly human. Every data point, every model, and every decision-making process in AI originates from human input. It reflects our intelligence, our biases, our aspirations, and even our fears. As
- [Major Traditional Global Ad Agencies and Networks poised for Blockchain and Web3.](https://www.alleong.ca/blog/major-traditional-global-ad-agencies-and-networks-poised-for-blockchain-and-web3/) - For those with growing or serious budgets. (And even for Degen CEOs? You are not alone.) 1. WPP Global Revenues: $17.3 billion (2023) Team Size: Over 100,000 employees worldwide Segment Revenues: WPP does not break down specific revenues for blockchain and Web3, but their subsidiaries like Ogilvy, VMLY&R, and Wunderman Thompson are involved in these sectors. Capabilities: Digital marketing,
- [Why I Love Games: A Journey Through Strategy, Community, and Fantasy](https://www.alleong.ca/blog/why-i-love-games-a-journey-through-strategy-community-and-fantasy/) - Why I Love Games: A Journey Through Strategy, Community, and Fantasy Games have been a part of my life for as long as I can remember. From the early days of chess and hopscotch to the thrill of playing Atari’s Pong and classics like Pac-Man, my love for games has evolved with each new experience.
- [Degenerates Are Our Future: Ten Reasons Why Non-Conformists Will Shape the World.](https://www.alleong.ca/blog/degenerates-are-our-future-ten-reasons-why-non-conformists-will-shape-the-world/) - In a world where playing it safe has become the norm, “degenerates” — the rule-breakers, the rebels, the unapologetic non-conformists — are emerging as the real change-makers. The term “degenerate” might sound harsh, but it’s exactly these outliers who refuse to fit in that are pushing humanity forward. Think about it: nearly every significant leap
- [The Future of Blockchain: A Call to Action for Industry Innovators](https://www.alleong.ca/blog/the-future-of-blockchain-a-call-to-action-for-industry-innovators/) - Al Leong, Blockchain Web3 CMO/CEO, Board Advisor In the ever-evolving landscape of technology, blockchain stands as a beacon of innovation, promising to revolutionize industries and redefine how we conduct business, manage data, and interact with one another. Yet, despite its potential, blockchain faces a pivotal challenge: achieving mass adoption. For blockchain to fulfill its promise,
- [Real-World Assets 101: A Beginner’s Guide](https://www.alleong.ca/blog/real-world-assets-101-a-beginners-guide/) - Introduction In the ever-evolving world of finance, Real-World Assets (RWAs) are emerging as a significant trend, particularly within the blockchain ecosystem. This guide will delve into what RWAs are, their market size, key players in the space, and why they are becoming increasingly popular. Additionally, we will explore how Lendr.fi is pioneering this innovative approach
- [Lendr.fi Appoints Leadership Team: Jimmy Wang, Head of Engineering, Interim CTO; Arun Subramanian, COO; and Al Leong, CMO.](https://www.alleong.ca/blog/lendr-fi-appoints-leadership-team-jimmy-wang-head-of-engineering-interim-cto-arun-subramanian-coo-and-al-leong-cmo/) - Today, in a strategic move to strengthen its leadership team and drive innovation in the financial services sector, Lendr.fi is excited to announce the appointment of Jimmy Wang as Head of Engineering/Interim Chief Technology Officer (CTO), Arun Subramanian as Chief Operating Officer (COO), and Al Leong as Chief Marketing Officer (CMO).
- [Exciting News: Al Leong Ranked #12 on Feedspot’s 60 Best Web3 Blogs in 2024.](https://www.alleong.ca/blog/exciting-news-al-leong-ranked-12-on-feedspots-60-best-web3-blogs-in-2024/) - I’m excited to share some exciting news! Today, I was #12 on Feedspot’s prestigious list of the 60 Best Web3 Blogs and Websites in 2024. This recognition is a testament to my commitment to delivering top-notch content on marketing, blockchain, Web3, and decentralized finance. It’s an honor to be included among such influential voices in
- [Al Leong ranked 4th for Fintech Influencers, 2024](https://www.alleong.ca/blog/al-leong-ranked-4th-for-fintech-influencers-2024/) - Al Leong Named Top 4 Fintech Influencer by Feedspot
- [SaaS and PaaS Marketing Strategies for Rapid Adoption: Crossing the Chasm with Real-World Examples](https://www.alleong.ca/blog/saas-and-paas-marketing-strategies-for-rapid-adoption-crossing-the-chasm-with-real-world-examples/) - In the rapidly evolving digital landscape, Software as a Service (SaaS) and Platform as a Service (PaaS) have emerged as transformative business models. These cloud-based services offer scalable solutions that can significantly reduce costs and increase efficiency. However, achieving rapid adoption of these services is a challenge that requires a well-crafted marketing strategy. This article
- [Web3 BlockGrowth Matrix™](https://www.alleong.ca/blog/web3-blockgrowth-matrix/) - The Web3 BlockGrowth Matrix serves as a strategic blueprint for blockchain companies navigating the complex landscape of growth and market penetration.
- [Al Leong’s Twitter Account (X) — @iDesignStrategy Hacked.](https://www.alleong.ca/blog/al-leongs-twitter-account-x-idesignstrategy-hacked/) - On June 5, 2024, my Twitter account was hacked last week by someone using an alias, dilettaarduino@proton.me / Dilette Arduino, from Korn Ferry (HR/Recruitment firm). They also use this temporary gmail email account: michellebourque86@gmail.com. They post to offer you to interview for jobs and ask you to download special video conferencing software for the interview
- [Al Leong quoted in Coindesk about Vancouver's Blockchain Hub, Ranking 13th worldwide](https://www.alleong.ca/blog/al-leong-quoted-in-coindesk-about-vancouvers-blockchain-hub-ranking-13th-worldwide/) - Despite its relatively small size, Vancouver, Canada punches above its weight when it comes to its attractiveness as a tech and crypto hub. Not only is the City of Glass one of the world’s most livable cities, but also a hotspot for early crypto adoption. It is home to the world’s first bitcoin ATM, installed
- ["NFTS are going to be the most promising IT trend of 2021", Al Leong opines](https://www.alleong.ca/blog/nfts-are-going-to-be-the-most-promising-it-trend-of-2021-al-leong-opines/) - The Ethereum 2.0 upgrade reported by BTC Peers earlier this year will see the Ethereum network process more transactions per second (TPS) at lower costs. The recent rise in the price of ETH according to Al Leong, Head of Marketing at Amazix, is a result of the scalable nature of the network. With Ethereum hitting the $250
- [Wallet Marketing 201: A Marketing Advisor’s Guide to Boosting Adoption](https://www.alleong.ca/blog/wallet-marketing-201-a-marketing-advisors-guide-to-boosting-adoption/) - In the rapidly evolving world of blockchain technology, digital wallets have become the cornerstone of managing and transacting cryptocurrencies. With a plethora of options available, it’s crucial for wallet providers to differentiate themselves in this competitive landscape. Let’s delve into the world of wallet marketing, using Eidoo, Atomic Wallet, and MetaMask as case studies. Eidoo:
- [NFT Marketing: Standing Out in the Crowded Digital Art Market](https://www.alleong.ca/blog/nft-marketing-standing-out-in-the-crowded-digital-art-market/) - In the ephemeral world of blockchain, Non-Fungible Tokens (NFTs) have metamorphosed the art industry. The astronomical rise in the popularity of NFTs in 2021 continues, albeit with notable fluctuations. But as the digital art market saturates, distinguishing oneself becomes indispensable. Here, we decipher the tools needed to stand out, while reflecting on the crucial lessons
- [Navigating the Regulatory Maze: How Blockchain (DeFi) Can Reestablish Trust in the Wake of SEC Lawsuits](https://www.alleong.ca/blog/navigating-the-regulatory-maze-how-blockchain-defi-can-reestablish-trust-in-the-wake-of-sec-lawsuits/) - In the high-stakes world of blockchain, innovation and growth have been the industry’s calling cards. Yet, recent legal actions by the Securities and Exchange Commission (SEC) against Justin Sun and Tron, and industry giants such as FTX, Binance, and Coinbase, have cast a pall over this dynamic sector. As of the latest updates, the SEC
- [AI Roars: A Paradigm Shift in Marketing](https://www.alleong.ca/blog/ai-roars-a-paradigm-shift-in-marketing/) - Introduction: The Dawn of AI in Marketing In the dynamic world of business, change is the only constant. Today, we are witnessing a seismic shift in the marketing landscape driven by the transformative power of artificial intelligence (AI). This technology is not merely a buzzword but a paradigm shift roaring through the marketing world, reshaping
- [GameFi Marketing: Capturing the Attention of Players and Investors](https://www.alleong.ca/blog/gamefi-marketing-capturing-the-attention-of-players-and-investors/) - The world of gaming has undergone a transformative shift with the advent of blockchain technology. GameFi (Game Finance), a fusion of gaming and decentralized finance, has emerged as a promising sector, offering new opportunities for players and investors. As GameFi continues to gain momentum, marketing strategies have become crucial in capturing the attention of both
- [Optimizing Profitability in Web3: A Strategic Roadmap for Validators in the Staking Economy](https://www.alleong.ca/blog/optimizing-profitability-in-web3-a-strategic-roadmap-for-validators-in-the-staking-economy/) - I. The Dawn of Web3 and the Role of Validators Web3, hailed as the future of the internet, is on the cusp of transforming digital interactions through its decentralized networks. At the heart of these networks are validators, the guardians of system security. Their ability to maximize staking returns is not just a matter of
- [9 Tips You Need To Know for Marketing DeFi Projects](https://www.alleong.ca/blog/9-tips-you-need-to-know-for-marketing-defi-projects/) - In the rapidly evolving world of decentralized finance (DeFi), marketing strategies need to be as innovative and dynamic as the projects themselves. As a Web3 Marketing Consultant, I’ve had the privilege of working with several DeFi projects, and I’d like to share some key strategies that can help your project stand out in this competitive
- [3 Things You Need To Conquer Marketing Blockchain Technologies](https://www.alleong.ca/blog/3-things-you-need-to-conquer-marketing-blockchain-technologies/) - Here are three tips: whether you’re interested in a marketing job in a blockchain firm or already a Manager, Director, or CMO. Get a good foundation in marketing (education and experience); know the basics and be well rounded, if possible, across all the “P” s of marketing: promotions, pricing, product, sales distribution, people, processes, and physical
- [The Most Impactful Marketing Innovations or Concepts since the 1900s, and how AI fits in.](https://www.alleong.ca/blog/the-most-impactful-marketing-innovations-or-concepts-since-the-1900s-and-how-ai-fits-in/) - 1900: The concept of market segmentation was introduced by Walter Dill Scott in the United States. 1901: The first documented use of a celebrity endorsement in advertising, featuring actress Fanny Brice for soap products in the United States. 1911: Procter & Gamble pioneered the concept of brand management, focusing on building and maintaining strong brands
- [Maximizing Staking Returns: A Marketing Advisor’s Guide for Web3 Validators](https://www.alleong.ca/blog/maximizing-staking-returns-a-marketing-advisors-guide-for-web3-validators/) - I. Introduction A. Overview of Web3 and the role of validators in decentralized networks Web3, the next generation of the internet, is revolutionizing the way we interact and transact online. Built upon blockchain technology, Web3 aims to create a decentralized and trustless environment where users have full control over their data and digital assets. At
- [Unlocking the Power of Web3: How a Marketing Consultant Can Boost Your Blockchain Infrastructure Platform](https://www.alleong.ca/blog/unlocking-the-power-of-web3-how-a-marketing-consultant-can-boost-your-blockchain-infrastructure-platform/) - Table of Contents I. IntroductionA. Definition of Web3 and its significanceB. Importance of marketing and marketing consulting in the blockchain infrastructure platform sector II. Understanding Web3 and its PotentialA. Definition and key characteristics of Web3B. Advantages of Web3 over traditional web technologies III. The Role of Marketing in Web3A. Challenges in marketing blockchain infrastructure platformsB.
- [Trust vs Trustless Blockchain Technology: Safeguarding Against Vulnerabilities in Light of Hacks](https://www.alleong.ca/blog/trust-vs-trustless-blockchain-technology-safeguarding-against-vulnerabilities-in-light-of-hacks/) - In today’s digital landscape, the concepts of trust and trustlessness have become central to discussions surrounding technology and finance. Trust, as a traditional concept, involves relying on individuals or entities to fulfill their commitments and act in good faith. In contrast, trustless systems aim to eliminate the need for trust by leveraging technology and cryptographic
- [Al Leong Resigns from InfStones](https://www.alleong.ca/blog/al-leong-resigns-from-infstones/) - Today, TGE Marketing announced that Al Leong resigned from his contract client engagement at InfStones as Chief Marketing Officer and Head of Global Marketing immediately to pursue other opportunities and spend more time with family.
- [Amazix Picks Al Leong as CMO, Partner](https://www.alleong.ca/blog/amazix-picks-al-leong-as-cmo-partner/) - Today, Amazix announced that it has selected Al Leong to head the agency's blockchain marketing services operations.
- ["It takes an industry effort to gain the trust lost because of early-day crypto scammers" An interview with Amazix CMO](https://www.alleong.ca/blog/an-interview-with-amazix-cmo/) - We were lucky enough to have an interview with Al Leong, CMO of Amazix. Amazix is a blockchain marketing company, developing marketing and community strategies for many blockchain startups. We discussed the current state of crypto and blockchain industry, its development over the years, as well as its potential future. Cryptogeek: First of all, tell us about
- [The Pros and Cons of Using an Agency vs. an In-House Marketing Team](https://www.alleong.ca/blog/the-pros-and-cons-of-using-an-agency-vs-an-in-house-marketing-team/) - The advantages and disadvantages of hiring an external marketing agency vs building an in-house team can be categorized into 3 areas: 1. Cost - Advantage to In-House Teams Building an in-house blockchain marketing team (in-house agency) typically costs less as employees are compensated annually and have lower billable rates than agencies and contractors. However, if
- [Content for A Strategic Marketing Plan](https://www.alleong.ca/blog/content-for-a-strategic-marketing-plan/) - Some CEOs and Marketing Managers may wonder what should be included in a strategic marketing plan. Here’s a summary to get you started, and it can double as your table of contents in your plan. This has been developed using both industry "real-life" best-practices and leading academic frameworks. Included are some tips that include strategy

## Pages

- [Home](https://www.alleong.ca/) - Al Leong is a fractional CMO and board director specializing in Web3, fintech, and AI — helping founders and CEOs fix positioning, build GTM clarity, and create commercial momentum in complex markets.
- [Contact](https://www.alleong.ca/contact/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [About](https://www.alleong.ca/about/) - Fractional CMO & Board Director | Web3, fintech & AI specialist helping founders fix positioning, build GTM clarity, and scale with confidence.
- [Services](https://www.alleong.ca/services/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [Blog](https://www.alleong.ca/blog/) - Thought leadership from Al Leong — award-winning CMO, board director, and strategist in AI, Web3, fintech, and enterprise B2B. Insights on marketing strategy, capital formation, and global management.
- [Portfolio](https://www.alleong.ca/portfolio/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [Insights](https://www.alleong.ca/insights/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [Services](https://www.alleong.ca/services-2/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [BCT Event Gallery](https://www.alleong.ca/bct-event-gallery/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [InfStones Tradeshow](https://www.alleong.ca/infstones-tradeshow/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [QRC HK Event](https://www.alleong.ca/qrc-hk-event/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [Sitemap](https://www.alleong.ca/sitemap/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [Vision 2015 Conference Gallery](https://www.alleong.ca/vision-2015-conference-gallery/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.
- [Privacy Policy](https://www.alleong.ca/privacy-policy/) - Al Leong is an award-winning CMO, board director, and strategic advisor specializing in AI, Web3, fintech, and enterprise B2B — helping organizations scale through go-to-market strategy, capital positioning, and board-level leadership.

## Categories

- [Uncategorized](https://www.alleong.ca/blog/category/uncategorized/)